LogoImpactWelcome
1,247 emails sent this quarter

The welcome email
your donors remember.

Transform cold donation receipts into living proof of impact — automated, personalized, and proven to generate 4.2x more second gifts.

See a Sample Welcome Flow
M
Maplewood Animal Rescue
to: marcus.delgado@gmail.com
Sending now
Hi Marcus, your gift just started something.

Your $42 donation to the Paws & Shelter Fund is already at work. Here's exactly where it landed:

Winter Shelter Drive
$8,640 of $12,500
Portland, OR
69% funded47 donors this week
{{first_name}}{{gift_amount}}{{campaign_name}}{{project_city}}
Campaign Impact · Q1 2026
Live
1,247
Emails Sent
+18%
61%
Avg Open Rate
+73%
312
Second Gifts
+4.2x
Open Rate by Day
M
T
W
T
F
S
S
Donor Segments · Auto-Updated
1,247 total
First-Time Donors
487
Recurring Champions
203
Lapsed (90+ days)
318
Major Gift Prospects
89
Auto-synced from Bloomerang · Last updated 4 min ago
14 min

Average setup time from CRM connect to first live email.

No developer required. No 6-week onboarding call. Just connect, customize, and your next donor gets a welcome that actually feels like one.

Step 01

Connect your CRM

One-click sync with Bloomerang, Salesforce, Little Green Light, or any CRM via API. Donor records import automatically — no CSV uploads.

Bloomerang, Salesforce, Little Green Light, Kindful + 12 more
Step 02

Choose a template

Pick from 18 sector-specific welcome flows — animal rescue, community foundation, arts org, food bank. Every template is pre-loaded with impact tokens.

18 templates · Avg setup: 6 min
Step 03

Personalize & preview

Drop in your campaign data, swap photos, adjust the impact metrics. Preview renders with a real donor name so you see exactly what Marcus sees.

Live preview · Mobile + desktop
Step 04

Go live in one click

Hit publish and every new donor gets their personalized welcome automatically — triggered the moment the gift clears, no manual sends.

Fully automated · Avg delivery: 4 min
73%

Higher open rates than standard donation receipts.

18 sector-specific templates built around real donor psychology — pre-loaded with the impact tokens that make people feel seen, not processed.

Rescue dog looking up with hopeful eyes
Most Popular

Animal Rescue

61% open rate
{{pet_name_rescued}}{{shelter_city}}{{donor_first}}
Community members collaborating around a table in a bright space
High Retention

Community Foundation

4.1x second gift
{{grant_recipient}}{{neighborhood}}{{impact_metric}}
Volunteers sorting fresh produce donations at a food bank
Fast Setup

Food Bank

58% open rate
{{meals_funded}}{{family_count}}{{zip_code}}
Browse all 18 templates
4.2x

More second gifts from donors who received a welcome email.

The data is from 47 nonprofits running ImpactWelcome for 6+ months. The welcome email is the highest-leverage touchpoint in your entire donor journey.

0

Emails sent this quarter

0%

Avg open rate across orgs

$0

Avg gift amount tracked

"

Our second-gift rate went from 9% to 38% in the first quarter. The personalized impact section is what donors keep forwarding to their friends.

Priya Nambiar smiling in professional attire
Priya Nambiar
Development Director, Cascade Food Bank
38% second-gift rate
"

I'm a one-person team. ImpactWelcome is the first tool that actually feels like it was built for someone who can't hire a copywriter.

Darnell Okafor in casual business wear
Darnell Okafor
Marketing Lead, Furever Home Animal Rescue
61% open rate

Ready to stop sending tax forms?

Join 47 nonprofits already turning first-time donors into lifelong champions.

Zero code.

Every major nonprofit CRM, connected in minutes.

No developer. No IT ticket. No six-week implementation. Pick your CRM, authorize the connection, and ImpactWelcome starts listening for new gifts immediately.

B
Bloomerang
Native integration · 2-click setup
S
Salesforce NPSP
Full field mapping · Auto-segments
L
Little Green Light
Gift triggers · Smart tokens
K
Kindful
Real-time sync · Campaign tags
R
Raiser's Edge NXT
Enterprise · SSO support
D
DonorPerfect
Legacy + modern sync
N
Neon CRM
Event triggers · API v2
O
Other / API
REST API · Webhook support
How it works

Gift clears → email sends

Average delivery time from gift confirmation to inbox: 4 minutes.

CRM
→
ImpactWelcome
→
Inbox
Gift amount synced
Donor name resolved
Campaign matched
Email triggered
No transaction fees.

Flat monthly pricing. Cancel any time. 14-day free trial.

No percentage of donations. No per-email charges. No surprise overages. Just one number that covers everything.

Starter
$49/mo
Up to 500 donors/mo

Perfect for animal rescues and small community orgs with a single campaign.

  • 5 welcome flow templates
  • Bloomerang + Little Green Light
  • Basic impact tokens
  • Email support
  • 1 team seat
Most Popular
Growth
$129/mo
500–5,000 donors/mo

For development teams running multiple campaigns with deeper personalization.

  • All 18 sector templates
  • All CRM integrations
  • Advanced segmentation
  • A/B test subject lines
  • Analytics dashboard
  • 5 team seats
  • Priority support
Foundation
$299/mo
5,000+ donors/mo

Community foundations and mid-size nonprofits managing 5K+ donor relationships.

  • Everything in Growth
  • Custom template design
  • Salesforce NPSP + Raiser's Edge
  • Dedicated CSM
  • Unlimited team seats
  • SSO / SAML
  • SLA guarantee

Verified 501(c)(3)? Ask about our nonprofit discount — 20% off any annual plan.

Free 14-day trial

Build your first welcome email.

Takes 14 minutes. No credit card. No developer.

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Not ready to connect your CRM yet?

Download a sample welcome flow — see exactly what your donors would receive.